The business unit owns a majority of the company's IPs. The BU develops and publishes film, TV and video game products around its IPs and builds up a full business chain to offer interactive entertainment experience and services with its high quality products and converged contents.
The effort to globalize never stops. The BU has established IP partnerships with various overseas content providers and platforms, co-produced and co-published a number of well-received films shown in China and overseas, signed long-term cooperation agreements with a considerable amount of overseas video game developers and has successfully expanded its internet media business overseas.
Companies in this business unit include, SMG Pictures, WingsMedia, Shanghai Oriental Pearl Culture Development Co.,Ltd. and Shanghai Film, Radio & TV Production Ltd., etc.