OCJ is by far the largest and the most characteristic TV shopping platform in China, accounting for a significant share of total TV shopping sales in China.
The company has built up a new business model of 'TV Shopping + Internet".The company integrates PC+APP, cable TV channels, magazine and OTT+IPTV to establish a full-dimension, cross-terminal video shopping platform.
A brick-and-mortar shopping flagship store was also available that provides high quality offline shopping experience.The company adopts a global sourcing strategy and builds a supply chain for products from around the world.
Also, the company endeavors to build indigenous brands to differentiate itself from other players in the digital shopping industry.
Making full use of a large consumer base, high efficiency operation, the company is capable of offering supreme shopping experience.
Companies in this business unit include Shanghai SMG-CJ Homeshopping Co., Ltd.( OCJ), Shanghai Oriental Pearl Import & Export Co. Ltd., etc.